![]() |
| The Surface Pro 2 tablet can be paired with an optional docking station |
Microsoft
is updating its range of Surface tablets following weak sales of the original
models.
The
updates include faster processors and higher-resolution screens and cameras.
Both
the ARM-based Windows RT version and Intel-powered Windows 8 edition are being
upgraded.
The
firm previously posted a $900m (£560m) writedown after building more of the
first-generation RT versions than it could sell.
Analysts
said demand for Microsoft's devices might continue to lag behind rival
products.
However,
they added that the firm's support for the product line was part of a long-term
strategy that might ultimately pay off.
Windows-based
tablets accounted for a 7% share of global shipments in the April-to-June
quarter, according to a study by the tech advisory service Gartner.
By
contrast, it said, Android-based tablets - including Samsung's Galaxy series,
Android's Kindle Fires and Google's Nexus-branded range - had a 48% share,
while Apple's iPads took 45% of the market
"Our outlook for
the RT tablets is very low because consumers are still confused about what they
are getting with the platform and we aren't seeing a big uptake in the business
market," said Roberta Cozza, a research director at Gartner.
"The 'pro'
[Intel-based] range may do a bit better. The release of a new docking station
and other accessories will help.
"But they're
still quite pricey so it's unlikely to be a huge leap forward."
Many were surprised
when it was first revealed that Microsoft was going to make its own Windows
hardware because of concern the move would damage sales of other manufacturers'
PCs, encouraging them to focus efforts on rival platforms.
More
memory
Both of the new
tablets now feature displays capable of showing video in full 1080p
high-definition resolution - a feature that was previously limited to the
"pro" models.
The upgrade also sees
the RT version gain a 3.5 megapixel front camera and a 5MP rear one - making
them both capable of capturing 1080p video.
The pro mode, however,
retains the 720p-resolution camera found in its predecessor.
The Intel-based
version does get Intel's fourth-generation Core i5 processor, which Microsoft
said should help it attain 60% better battery life than the first model.
Buyers also get the
option of more memory than before with up to 512GB of storage and up to 8GB of
Ram - allowing them to run more programs at once.
The RT version becomes
one of the first devices to be powered by Nvidia's ARM-based Tegra 4 processor
and now features a USB 3 port for faster file transfers. Microsoft said it
should attain up to 10 hours of video playback.
Both models stick with
a 10.6in (26.9cm) display, confounding rumours that the US firm would seek to
launch a model to compete with the smaller iPad Mini and Nexus 7.
In addition, Microsoft
has unveiled a thinner and lighter Touch Cover keyboard, which now has backlit
keys, and promises to release a £165 docking station for the pro model next
year to make it easier to attach it to an external monitor and other
peripherals.
The RT Surface will
cost between £359 and £439 while the cheapest pro models will be between £719
and £1,439 depending on the configuration. In both cases that is more expensive
than prices for the original editions.
Retaining
RT
Microsoft's decision
to persevere with an ARM-based model comes despite the earlier writedown and
complaints that the platform cannot run legacy software.
That means some
high-profile programs are unavailable, including iTunes, the Chrome and Firefox
browsers, the full version of Photoshop, many popular video games and many
existing in-house software programs used by companies.
Taiwanese firm Asus
announced in July that it was putting off plans to launch more RT devices
because of this issue. Samsung, Acer and Lenovo have also shied away from the
platform, although Dell continues to support it.
Using ARM-based chips
does reduce costs and offer longer battery life. One expert suggested Microsoft
might also want to keep RT alive to give it the option of merging it with its
handset operating system at a later point.
"It's a long-term
plan," said Chris Green, principal technology analyst at the Davies Murphy
Group consultancy.
"It's about
establishing a platform that could take four or five years to succeed in a
similar way to the fact that early versions of Android didn't set the world on
fire, but after its third or fourth iteration it became dominant and liked.
"However, running
what are effectively three separate Windows platforms is fairly illogical and
expensive, so I believe Microsoft will ultimately merge Windows RT with Windows
Phone."
The release of the new
Surface models is Microsoft's first hardware announcement since it revealed a
5.4bn-euro ($7.2bn; £4.6bn) planned takeover of Nokia's hardware division.
There are unconfirmed reports that the Finnish firm has been developing a Windows RT tablet of
its own.

No comments:
Post a Comment